ABOUT ME
Helping ambitious SMEs grow, transform and realise their potential.
I am an independent consultant and fractional business leader helping SMEs improve profitability, accelerate commercial growth and build stronger, more valuable businesses. I work with founders, investors and leadership teams on specific projects, periods of change and ongoing leadership assignments.
My experience comes from owning and running businesses myself. I led eCommerce agency Screen Pages through growth and its successful sale in 2024, and have since led restructuring and commercial improvement at myGwork. I understand the practical pressures of managing cash, winning customers and building the right team.
I combine strategic direction with hands-on delivery: reviewing business performance, sharpening the go-to-market approach, improving operations and turning priorities into action. My background spans founder-led and investor-backed businesses, professional services, recruitment, technology and eCommerce.
Whether you need an experienced MD or COO for a few days a month, support with a transformation programme or a fresh perspective on growth, I offer practical advice and clear accountability.
MY SERVICES
Expertise. Intuition. Ingenuity.
I work with founders, investors and leadership teams to improve profitability, accelerate commercial growth and build stronger, more valuable businesses. Engage me for a defined project, a period of change or ongoing fractional leadership.
BUSINESS TRANSFORMATION & PROFITABILITY
Practical support to improve performance, manage change and create a more profitable SME. I help founders and leadership teams identify what needs to change, set clear priorities and deliver the improvements.
A growing business can reach a point where its structure, costs and ways of working no longer support its ambitions. I help you understand the underlying issues and build a realistic plan for improvement.
Support can include reviewing the operating model and cost base, clarifying responsibilities, improving management information, strengthening cash-flow planning and aligning the team around measurable priorities.
I work alongside your leadership team to put the plan into practice, with clear ownership, milestones and regular progress reviews. The focus is a stronger business that can grow sustainably.
FRACTIONAL MD & COO LEADERSHIP
The Path to Success
Experienced leadership when you need it, on a flexible basis that suits your business. I work as a fractional MD or COO, supporting founders who need a senior partner to turn strategy into action and keep the business moving forward.
I can take ownership of business planning, operational performance, commercial priorities and team development, bringing structure to decision-making and accountability for delivery.
Assignments can support a period of growth, restructuring or transition, or provide ongoing leadership without a full-time appointment. Together we agree the remit, time commitment and measures of success.
COMMERCIAL GROWTH & GO-TO-MARKET
A Comprehensive Approach
I help SMEs turn ambition into a focused commercial plan: a clear proposition, the right customers and a practical approach to winning and growing business.
Support includes reviewing target markets, positioning and pricing; strengthening sales pipelines and account management; aligning sales and marketing; and setting meaningful performance measures.
Drawing on experience personally winning clients and leading sales teams, I work with you to improve new business, retention and upsell. The aim is consistent, profitable growth supported by a team that knows where to focus.
INVESTOR ADVISORY & EXIT PREPARATION
Backed by Real Numbers
I work with founders and investors in smaller businesses to identify operational and commercial priorities, strengthen performance and prepare for the next stage of growth.
My perspective combines the experience of building and selling my own business with leading change in a VC-backed company. I understand the need to balance growth ambitions with cash discipline, a capable team and credible reporting.
Support can include business reviews, value-creation plans, board reporting, leadership support and preparation for an eventual sale. The focus is on building a well-run business with a clear growth story and less dependence on its founder.
ECOMMERCE STRATEGY & DIGITAL GROWTH
What your Customers Want
I help brands and SMEs make better commercial decisions about their digital channels, customer experience and investment priorities.
At Screen Pages, I led the design, build, management and enhancement of more than 300 websites on platforms including Shopify and Magento, now Adobe Commerce. Clients included premium brands such as This Works and Rodial, alongside businesses expanding internationally.
I bring that experience to eCommerce reviews, channel strategy, platform selection and replatforming programmes, conversion and retention priorities, and the coordination of agencies and technology partners. Every recommendation starts with the business objective and the return you need to achieve.
DIGITAL TRANSFORMATION PLANNING AND IMPLEMENTATION
Critical for Growth
Technology delivers value when it supports the way your business needs to work. I help SMEs plan and deliver digital change with clear commercial objectives and practical implementation.
I translate business needs into priorities, requirements and roadmaps, coordinating internal teams and external partners through delivery. This can include improving CRM and sales processes, replacing fragmented systems, introducing useful automation or leading an eCommerce platform change.
With clear milestones, responsibilities and progress reporting, I keep attention on the outcomes: better information, more efficient operations and a stronger experience for customers and staff.
CLIENT TESTIMONIALS
I have worked Sarah for many years and she is a consummate professional and very conscientious. She has very high ethics and very dependable. I would recommend working with her without reservation.
Saleh Tassabehji, Firm Consulting, Doha
Sarah has provided invaluable advice and expertise to my company. She was quick to identify areas where she could add value to my team and operations as a whole. She was a pleasure to work with.